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William Hill

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WHG Ltd., 6/1 Waterport Place, Gibraltar

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92.03%

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william-hill

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  • Review


William Hill Review 
2026


If you are looking for an online bookmaker with an excellent history, strong welcome offer and promotions, as well as hundreds of different markets and competitive odds, William Hill is the site for you.

Founded in the UK almost 100 years ago, William Hill is still going strong as one of the oldest bookmakers in the UK, both online and in land-based shops.

But most notably as an online betting site, William Hill has established itself as one of the best in the UK, offering a fantastic app for mobile players, an extensive list of markets covering all sports, as well as always providing a competitive welcome offer for new players.

If you haven’t signed up with William Hill yet, you can firstly earn yourself those impressive free bets upon registering with the William Hill sign up offer, but also the fantastic betting experience and all the promotions that come with being an existing player.

Discover everything about William Hill below including the many reasons why you should register and all the details you need to know about the online betting site.

Why Register With William Hill?


From the welcome promotion all the way through to generally placing bets with William Hill, there are plenty of reasons to be registered with such a brilliant online betting site.

Firstly, as we touched on already, William Hill has a strong welcome offer that guarantees new players a bet £10, get £30 in free bets promotion. You receive 3x the amount of your first bet in free bets, and it’s eligible for all sports, which is rare among new customer offers currently available.

Moreover, the promotions they have available for existing players are equally strong. William Hill regularly provides bet and get offers for big events like the Euros, World Cup, or Olympics, while they will also just provide it for one off football matches, golf events, or other sports too.

But promotions aren’t the only reason to register with William Hill either, as they have a large selection of markets available for all of the sports they have on the betting site and app, as well as competitive odds.

Unlike some other sports betting sites, they have lots of events available for live streaming too, which is important for those of you who like live betting and being able to stream sports, or simply want to watch on the go.

It doesn’t matter what you want to bet on, William Hill has a product which is suitable for all players with extensive markets for each and every sport, and even #YourOdds and Bet Builder are available for multiple sports like football, tennis, basketball, and more.

William Hill Sign Up Offer


Currently, the William Hill sign up offer available with OddsPortal entitles new players to claim £30 in free bets from just a £10 qualifying wager after registering and making a deposit.

Once you sign up through the OddsPortal button or any links on this page taking you to William Hill and bet £10, at any odds and with however many selections you want to include, to earn your £30 in free bets.

What’s particularly good about the William Hill sign up offer is firstly, you don’t need to meet minimum odds for your £10 qualifying bet, or a certain number of selections like you would have to with other welcome offers.

Additionally, and another huge positive of the William Hill sign up offer, is the £30 in free bets you receive can be used on any sport of your choice. At some online bookmakers you are restricted to betting on a specific sport and even specific markets too, but not with William Hill. 


William Hill App



Navigation on the William Hill app could not be easier, with all of the top events and sports right in front of your eyes on the homepage of the app once you open it up. But even if you are looking for something more obscure, you will have no issue loading up the sport or sports you are looking for via the menu they have available on the left hand side.

Your bets are easily accessible, and the betslip is not hard to find once you add selections to it, while promotions are visible on the home page of the William Hill app too.The fact there is even a stories feature like you see on social media points to how up-to-date and relevant the William Hill app is. The stories can include odds boosts, news stories, and plenty more, keeping you not only up to date with betting related queries but general sports news as well.

Overall, the William Hill app is an amazing product for several reasons, and that is demonstrated by the fact it boasts a 4.7* rating on the App Store from 160,000+ reviews, and a 4.4* rating on the Google Play Store from close to 30,000 reviews.

William Hill Live Streaming


More than most online bookmakers in the UK, William Hill have fantastic live streaming available for lots of the best football leagues in the world, as well as lots of other sports too.In total, over 20 sports have live streaming for different events, allowing you to bet in-play and enjoy live streams for quite a lot of the sports available at the betting site.

For any sporting event which is available for live streaming at William Hill, you will see a TV pictured next to the odds to illustrate that it’s available to watch. Then, once clicking on the event, you will find a play button “Watch” below to allow you to live stream the match, race or whatever it may be, provided your account is funded.

In addition to live streaming, there is also William Hill TV, William Hill Radio and even William Hill Podcasts for lots of different sports which allows players to enjoy what they want, and in multiple different formats too.

William Hill Promotions


At the moment, William Hill has a phenomenal welcome offer for those signing up, which is ever changing to suit the current online betting landscape. They don’t stop there with promotions though, as users already signed up are allowed to enjoy promotions too.

One of the strongest reasons for players regularly playing at William Hill, and any online betting sites for that matter, is because of the promotions they have available. Especially at William Hill though, they have some promotions which are available in the long term, as well as some that are made available for specific sporting weekends or for the biggest days in the sporting calendar.

Below are just a couple of the long-term promotions that you will find, while the promotions section will inform you of all the more recent promotions you will find as existing players at William Hill.

William Hill Stat Attack

 

Stat Attack is a free-to-play weekly competition where you make 5 predictions on a selected football match - typically a Premier League fixture - covering stats like goals, corners, and yellow cards.

Get all 5 correct and you'll receive 2 x £10 free bets; 4 out of 5 earns you a £2 free bet. No stake is required to enter, making it a genuinely free value-add for football fans.

William Hill 2 Up


It’s impressive to see that, like some other online bookmakers, William Hill are also offering the 2 Up promotion which enables players to be paid out when a team is winning by 2 goals, rather than having to wait until the end of the match.

The 2 Up promotion also means that you are paid out regardless of if the team draws or loses the match, and it’s something that a lot of sports bettors love being able to add to their accumulator every weekend.

There are two different markets, of “90 Minutes” and “90 Minutes - 2 Up” on the football games that are eligible for the promotion, with the odds slightly differing for each. So if you are interested in using the William Hill 2 Up promotion when you place a single, double, or an accumulator, make sure you select a result from the “90 Minutes - 2 Up” market.

The promotion is available to selected UK customers betting online via williamhill.com, the iOS or Android app, or in shops via PLUS terminals.

 

Bet Builder Winning Boost

Place a minimum 3-selection pre-match Bet Builder with a maximum stake of £20, and if your bet wins, your winnings are boosted by up to 50%. Available on football, NFL, and NBA markets.

Existing Sub

A unique feature where player-specific bets are automatically carried over to a substitute if your selected player is taken off — giving your bet a second chance and removing one of the most frustrating elements of player prop betting.

Best Odds Guaranteed (Horse Racing)

William Hill offers Best Odds Guaranteed on all UK and Irish horse racing, automatically paying out at the higher price if the SP exceeds your taken odds.

Acca Freedom Insurance

Place a qualifying accumulator and receive your stake back as a free bet if one selection lets you down — a popular safety net for weekend acca bettors.

 

William Hill Payment Methods


As part of William Hill being one of the best betting apps in the UK, it means they are dedicated to providing as many payment options as possible for deposits and withdrawals.

From popular methods to e-wallets and bank transfers, there are so many different methods available to make payments or withdraw your winnings with William Hill.

William Hill Deposits

  • Debit Cards (Visa, Mastercard)
  • PayPal
  • Apple Pay
  • Bank Transfer
  • William Hill Cash Direct
  • Neteller
  • Skrill
  • paysafecard
  • ecoPayz


William Hill Withdrawals

  • Debit Cards (Visa, Mastercard)
  • PayPal
  • Bank Transfer
  • William Hill Cash Direct
  • Neteller
  • Skrill
  • ecoPayz


William Hill Customer Service


There are several different ways in which you can contact the helpful William Hill customer service team, whether you want to look at some FAQs in the help centre, or speak to them via live chat.

There are phone numbers, an email address and post options available for William Hill, but they are not for the online product but the William Hill betting shops instead.They even welcome feedback for their customer service or for their product too, ensuring that all the players that use William Hill are fond of how it is in its current form.

Here are the details for contacting William Hill customer service:

  • FAQs
  • Live Chat

 

William Hill Review - FAQs

 

Is it safe to bet with William Hill?
Yes! Aside from the excellent reputation that William Hill has earned over a long period of time, there are many other factors that make the website safe. It utilises SSL security to protect your financial data. The casino games are certified as fair and random. The responsible gambling controls are some of the best in the industry.

 

Does William Hill offer cashout?
Yes, but for some reason, they refer to it as “Cash In”. William Hill also offers partial cashout, in line with most other sportsbooks.

 

Can I request a bet from William Hill?
You can request unique bets on football (soccer) and NBA matches from William Hill, by using the #YourOdds tag on Twitter, or contact them through Facebook Messenger.

 

Are William Hill casino games fair?
Yes. Like all gambling operators, the RNG (Random Number Generator) games found at the William Hill site have been independently verified and certified. You may contact Live Chat or another customer support channel if you wish to see the certifications.

 

What mobile and tablet devices are compatible with William Hill?
William Hill offers Android and iOS mobile apps, for both casino and sportsbook. But the mobile site works with any modern mobile device, including Blackberry and Windows Phones.

  • Language versions

Chinese, 

Czech, 

English, 

Finnish, 

French, 

German, 

Greek, 

Hungarian, 

Japanese, 

Polish, 

Portugese, 

Romanian, 

Russian, 

Serbian, 

Slovene, 

Spanish

  • Odds formats

Decimal (1.50), 

Fractional (1/2), 

Money Line (-200)

  • Withdrawal methods
Bank Transfer, 
Credit Card, 
Debit Card, 
NETELLER, 
PayPal, 
Skrill (Moneybookers), 
WebMoney
  • Credit cards

MasterCard, 

VISA

  • Debit cards

Maestro, 

MasterCard, 

VISA, 

VISA Electron

  • Live betting
Yes
  • Live streaming
No
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