Address:
PPB GE Ltd, PPB Counterparty Services Ltd and PPB Games Ltd, all Triq il-Kappillan Mifsud, St. Venera, SVR 1851, Malta
Average payout
91.77%
Odds Quality
BMR Rating
User Rating
Overall Rating
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Paddy Power has been an enormous figure in the betting industry since its inception, providing a sensational product across all devices and innovative features for football and horse racing especially. The brand has also been known to provide some witty, cheeky marketing that has propelled the brand to higher levels than ever anticipated, helping it become one of the most recognisable brands for punters in the UK and Ireland.
We explore the betting site and all of its features in this review to see if its performances match Paddy Power’s reputation, of which it has a fantastic one among players.
This comprehensive Paddy Power review will explore everything the platform has to offer, which means looking into the welcome bonus, promotions, sports betting coverage, unique features, and the overall user experience.
We will also examine its history, safety credentials, and customer support to give you a complete picture, which means that by the end you will be well-versed in everything to do with the bookmaker, and whether you want to join the betting site through our Paddy Power welcome offer.
Paddy Power was formed in 1988 through the merger of three Irish bookmakers, and the brand distinguished itself with a bold, often controversial, marketing strategy and a strong focus on its Irish identity. With this approach, Paddy Power expanded rapidly, first across Ireland and then into the UK market in 2000.
Then after many years of success on their own, in 2016, Paddy Power merged with Betfair to form Paddy Power Betfair, which later became Flutter Entertainment, a global giant in the online gaming and betting industry. In this group, other major names like Sky Bet and Betfair are also included, pointing to the magnitude of it.
Despite being part of the group, Paddy Power has maintained its distinctive identity and marketing tactics. By sticking to their roots and deciding to be different to the other brands, it has helped ensure it remains a favourite among many punters.
Yes, Paddy Power is a safe and legitimate betting operator. As you can probably tell through them joining the huge Flutter Entertainment, they hold licensing from both the UK Gambling Commission and the Malta Gaming Authority, which ensures they maintain high standards of safety and fairness.
Furthermore, they also employ modern security technology like SSL encryption to protect user data and financial transactions and also have a GamCare Certification for their commitment to responsible gambling.
New players in Ireland can claim the Paddy Power welcome offer through OddsPortal, and it entitles you to €50 in Bet Builder free bets when you place just a €10 bet on football.
Paddy Power is well-known for providing emphatic welcome offers and promotions in general, allowing you to lock in boosts, enhanced odds, and many more free bet promotions among their offers section.
Best of all, these promotions are simple to claim and only need you to skim quickly through the terms and conditions to clarify your eligibility, the minimum odds, and any other key information before claiming Paddy Power promotions.
Place your €10 bet on football today at minimum odds of 1.2 (1/5) and take advantage of the Paddy Power signup offer with our platform today.
The Paddy Power welcome offer couldn’t be simpler to claim, and we even provide you direct links that take you straight to the offer! Click on any of our links and follow our step-by-step guide to lock in the Paddy Power welcome offer through our platform.
Once your account is created, logging in is easy and can be done by following the steps below:
Providing arguably one of the best in-play betting experiences of any online betting site in the UK and Ireland, you can easily access a wide array of sports and events that are ongoing with Paddy Power.
Offering live streams for many huge events and competitions, you can also follow along with bets you have placed or as long as your account is funded. Even if a live stream is unavailable, you can find match statistics and live scores to keep you updated with your bets, along with a cash out feature for most markets when you do have bets placed on live odds through Paddy Power.
The most live streams the bookmaker has are available for horse racing in the UK and Ireland, along with lots of streams for football too. Overall, the combination of live betting markets and streaming makes for an engaging and dynamic betting experience, and Paddy Power ticks all the boxes.
The sportsbook offering on Paddy Power is extremely large, and this includes both the amount of sports offered and the magnitude of the markets for each too. While horse racing and football betting are the main attractions, the depth across other sports is also impressive.
Over 140 competitions are available for football worldwide, with a strong choice of markets for each individual game in each, plus the option of many outright markets too. Premier League games for example can sometimes include upwards of 200 different markets pre-match, with many of those options remaining available in-play too.
For horse racing, you can expect to find competitive odds for UK and Irish races frequently, plus many other meetings from all around the world, with plenty of information to support your betting decisions pre-race too.
In terms of other sports, you can find the below and many more when you join Paddy Power:
The user experience on both the Paddy Power app and desktop site is a major strength as they boast an interface that is clean, modern, and intuitive, making it easy for users to find what they're looking for.
The Paddy Power app, which you can download for free and is available for both iOS and Android, mirrors the functionality of the desktop site. For mobile users, this is the optimal way to enjoy the bookmaker, with all of the intricacies of the product confined into one small space effortlessly, and enabling you to find the markets you want to bet on with ease.
Importantly, Paddy Power also includes a customisable "favourites" section that allows you to create quick-access icons for the sports you bet on most frequently.
If you choose to enjoy the desktop site through a laptop or computer, or the mobile browser for Paddy Power if you prefer to retain more storage on your device, the desktop site is equally well-designed.
However you choose to consume Paddy Power, it is one of the best betting apps and bookmakers available in the UK and Ireland, in what is an extremely populated market.
Reliable customer support can always be found with Paddy Power, through various different channels too. The live chat service is typically the quickest way to get a response, with a bot providing initial responses, before a customer service member then also available if you are unable to reach a solution.
You can also access the Paddy Power Help Centre which gives you clear instructions on many different topics and helps clear up many different issues or queries that people have with the bookmaker.
Finally, you can also reach Paddy Power through social media on their X account, or directly through email.
Like all other UK and Irish bookmakers, Paddy Power takes responsible gambling very seriously and makes sure that the necessary tools and protocols are in place to protect players. This means you can find:
Further to that, if more support is required then players can also find direct links to support organisations like GamCare and BeGambleAware on the Paddy Power app or main site.
| Pros ✅ | Cons ❌ |
| Excellent range of promotions and rewards for all customers | Odds can be less competitive on some markets |
| User-friendly and highly-rated mobile app | Limited customer support channels |
| Extensive sports coverage, especially for football and horse racing | Has faced regulatory fines in the past |
| Strong live betting and streaming service | |
| "Paddy's Rewards Club" offers weekly free bets |
Paddy Power is undoubtedly a top choice for UK and Irish punters, with very few able to match or eclipse their product, welcome offer, promotions, and the rest of their outstanding package.
Arguably taking them to even bigger heights is their personality which sees them pay out on goodwill gestures, amongst providing funny videos, and more.
It could be argued that their odds for some particular sports and markets could be more competitive, but they are certainly innovative with their marketing of any interesting new features that they add frequently to the site or Paddy Power app.
With such an excellent all-round performance and dedication to their customers, Paddy Power is a highly recommended betting operator by OddsPortal.
Based on reputation alone it is evident that Paddy Power is a legit platform, and this is supported by their licensing by both the UK Gambling Commission and Malta Gaming Authority. Both of these licenses ensure the brand adheres to strict policies of fairness and protects the personal and financial information of their players.
The current Paddy Power welcome offer available for Irish customers who sign up through OddsPortal will award new players with €50 in Bet Builder free bets when you place a €10 bet on football at odds of 1.2 (1/5) or greater.
Withdrawals with Paddy Power can be instant with a debit card, Apple Pay, PayPal, or other e-wallets. However, it can also depend on the size of the withdrawal and the processing, which may lead to it taking up to three business days in total.
The biggest competitors and top-tier online bookmakers that can be considered similar to Paddy Power for online sports betting are bet365, Betfair, Ladbrokes, and some others. Providing an excellent package of promotions and sports betting coverage, these are some betting sites that are extremely well-liked by players in the UK and Ireland.
English
Decimal (1.50),
Fractional (1/2)
MasterCard,
VISA
Laser,
Solo,
Switch,
VISA Delta,
VISA Electron
