William Hill Review

Overall rating
URLWilliam Hill
Address: WHG Ltd., 6/1 Waterport Place, Gibraltar
Bet £10 Get £30 in free bets
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1.5 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

William Hill Review 2022: Bonus, Promotions, Withdrawal

Originally a UK bookmaker, William Hill is now a well-known gambling brand across the globe. In this review, we’ll take a detailed look into every single facet of the William Hill website. From bonuses and promotions, to the complete product offering, via deposit and withdrawal methods, customer support and licensing information. If you want to know anything about William Hill, you’ve come to the right place.

Reputation and Credibility (10/10)

The name William Hill is synonymous with bookmaking. It dates back to 1934 when a young man from Birmingham began taking bets in London by telephone. William, who had previously taken bets at greyhound tracks, opened his first betting shop in 1966.

In more recent times, William Hill launched its first online sportsbook back in 1998, with the online casino following close behind in 2000. With over two decades of online operations under their belt, it’s fair to say that the company is highly credible.

William Hill is in possession of three different gaming licenses. In addition to the UK Gambling Commission (license number 39225) the group is also regulated by the Gibraltar Gambling Commissioner, as well as the Malta Gaming Authority for its customers located outside of the UK (license number MGA/CRP/121/2006-05). 

Verdict: A trusted brand with a long history

William Hill has a long history of bookmaking and is one of the most recognised and reputable brands in the industry. There is absolutely no question that they are trustworthy and players are assured of a safe and secure betting experience.

Welcome Bonus (6/10)

William Hill offers new players the opportunity to earn two free bets of £/€15 (£/€30 in total) when they place their first £/€10 bet. The offer is for new accounts only and the fraud team will be extremely strict when it comes to managing this. Anyone found to be registering duplicate accounts to try and claim free bets will have winnings confiscated and their accounts closed.

To claim your welcome bonus, you will need to use the special promo code H30 when completing the registration form. After creating your account, you must place a bet of at least £/€10 and with odds of at least 1.50 (or 1/2 in fractional odds). Accounts funded by the following payment methods will not qualify for the free bet welcome offer:

    •    Paypal

    •    Neosurf

    •    Paysafe

    •    Neteller

    •    Skrill

    •    ecoPayz

    •    Kalibra/Postepay

    •    William Hill PLUS Card

Upon settlement of a valid qualifying bet, two £/€15 free bets will be credited to your wallet. These bets must be used within 30 days, or else they will expire. The only restrictions in terms of free bet placement are pool bets. So other than Tote bets, you are free to use the free bets on whichever markets and at whatever odds you wish. However, you will only receive the profit made on a winning free bet. The £/€15 free bet portion will not be credited to your account.

In addition to the sports betting offer, William Hill offers players flexibility in their choice of welcome bonus. If you would prefer, you can take the live casino welcome offer, or the William Hill Vegas option. The former gives new players £/€10 worth of credit in the live casino when they wager £/€10 of real money, while the latter rewards players with 50 free spins on the Fishin’ Frenzy Megaways™ slot.

Market Comparison

Compared to other popular online sportsbooks, William Hill’s welcome bonus is fairly average. The likes of Unibet, Skybet and Betfred all reward their new players with a comparable £/€30 worth of free bets, so the William Hill offer is very much in line with the market.

Other sites, such as Paddy Power and 10Bet, do offer a bigger sportsbook welcome bonus (up to £/€50) while Bet365’s offer of up to £/€100 in free bets is considerably greater. But that said, a handful of sites including BetVictor and PariMatch, offer a slightly smaller bonus (£/€20). So while William Hill’s welcome bonus is not going to blow you away, it’s far from terrible.

Verdict: An average welcome bonus that could be improved

The William Hill welcome bonus is pretty standard. Many bookmakers offer the same size of bonus, with just a few bigger and a few smaller. One positive aspect to the welcome offer is the flexibility. If you prefer, you could take casino bonuses instead.

Ongoing Promotions and Offers (7/10)

William Hill makes up for the fairly standard welcome package with a wide range of additional promotions for existing players. Among these engaging and potentially lucrative promotions, are the following:  

•    10% In-Play Cashback. William Hill is refunding 10% of your net weekly losses on in-play cricket and tennis bets, up to a maximum of £/€100, in the form of a free bet.

•    Acca Freedom. When building a sports accumulator bet, you have the option to boost the odds (trebles and above) or take insurance against one result letting you down (fivefolds and above). With a boost, you can earn an additional £/€20 and with insurance, if you suffer one losing selection, your stake will be refunded as a free bet (up to £/€20).

•    Scratch of the Day. Players in the UK and Ireland receive one free scratchcard per day. Simply match three symbols and qualify for a prize, completely free.

•    Free or 4. Win up to £/€200 in free bets each week simply by choosing six football matches that you think will feature either three or four goals. Guess all six correctly to win 8x £/€25 free bets, with consolation prizes for 4 and 5 correct picks.

•    Horse Racing Promos. William Hill offers its racing putners a selection of ongoing promotions, with daily opportunities to lengthen your odds, best odds guaranteed, extra places on selected races, justice refunds and a daily bet boost.

Verdict: Solid range of ongoing promotions, in line with the competition

William Hill has a broad range of sports betting offers to keep punters happy. There are lots of ongoing promotions in other areas too, such as the live casino. But there is nothing unique about any of these promotions that cannot be found elsewhere. Some of the good ideas are undermined by less than generous restrictions (such as the Acca Freedom, which is a great offer, but is capped at just £/€20).

Deposit Options at William Hill (8/10)

William Hill offers players a wide and varied selection of deposit methods, with everything from traditional options like cards and bank transfers, to more modern payments solutions such as e-wallets and Apple Pay.

All of the deposit methods that you would expect of an industry-leading sportsbook are present at William Hill. The only minor negative on this front is the lack of cryptocurrency deposit options. Let’s take a more detailed look into depositing at William Hill.

Available Deposit Methods

Payment Option Minimum Deposit Maximum Deposit Processing Time Processing Fee
Debit Card
(Visa / Mastercard / Maestro)
£/€5  £/€99,000  Instant  None
Credit Card  (Visa / Mastercard / Diners Club) * £/€5  £/€99,000  Instant  None
PayPal £/€10  £/€5,500  Instant  None
Skrill* £/€10  £/€80,000  Instant  None
Neteller* £/€10  £/€25,000  Instant  None
ecoPayz* £/€10  £/€8,400  Instant  None
William Hill CashDirect £/€10  £/€10,000  Instant  None
PaySafeCard £/€10  £/€10,000  Instant  None
Neosurf* £/€10  £/€12,000  Instant  None
toditoCash* (Mexico Only) £/€10  £/€10,000  Instant  None
Fast Bank Transfer £/€10  £/€10,000  Instant  None
Trustly* £/€10  £/€10,000  Instant  None
Safety Pay* £/€10  £/€10,000  Instant  None
Instadebit* (Canada only) £/€10  £/€10,000  Instant  None
Euteler* (Finland only) £/€10  £/€10,000  Instant  None
EPS* (Austria only) £/€10  £/€10,000  Instant  None
Poli* (New Zealand only) £/€10  £/€10,000  Instant  None
Sofort* (Germany only) £/€10  £/€10,000  Instant  None
GiroPay* (Germany only) £/€10  £/€12,000  Instant  None
Apple Pay £/€5  £/€99,000  Instant  None
Bank Transfer £/€25  £/€100,000  Instant  None
 * Please note that these options are only available to international customers and not to those players based in the UK.

Players can deposit at William Hill using nine major currencies: GBP, USD, EUR, CAD, CHF, JPY, HKD, SGD and DKK.

Verdict: All of the expected deposit methods, plus a few more besides

William Hill’s deposit options are very much in line with other online sportsbooks. Although lacking in mobile payments solutions or cryptocurrency options, everything that you would expect to see is available and with no hidden costs.

User Interface and Experience (7/10)

On desktop, the sports betting page appears quite cluttered. But the individual products are actually quite easy to find from an intuitive menu on the left hand side of the page. Other products, such as casino, poker and bingo games, are easily accessible from a menu along the top of the site.

Players have the option of choosing between a light and dark version of the betslip, which is generally very well built and user friendly. The odds format is set to fractions by default, but switching to your preferred odds format is also quite simple. There is a clearly visible tab at the top of the page on desktop, and it is found at the bottom of the left hand menu on mobile.

A slightly confusing element is the reference to William Hill Vegas, which is the casino section of the site, while simultaneously offering a Live Casino tab that simply takes you to the live casino element of William Hill Vegas.

Mobile Site and Apps

The Android and iOS mobile apps are also generally solid. Page loading times are fast and the apps are intuitive and easy to use, but again, the relatively simple layout is not likely to win any style or design awards.

The mobile site looks much cleaner than the desktop site, which appears a little busy at times. Dedicated sport sections are conveniently listed along the top of the page, while switching between In-Play and Pre-Match betting is also extremely simple and intuitive.

Verdict: Simple, but effective

The William Hill user interface is best described as functional. Nobody is going to be blown away by stunning graphics or high-tech, innovative design, but at the same time, it does the job quite adequately.

Sports Betting Product (9/10)

William Hill won the prestigious Sports Betting Operator of the Year award at the 2020 IGA Awards, and it’s easy to see why. With 37 different sports to choose from and hundreds of different competitions and tournaments, the sportsbook is one of the most comprehensive in the market today.

Hundreds of Betting Markets

For the most popular events, such as Premier League football, there will be between 450 and 650 different markets to bet on. Everything from the first goal scorer, correct score, players to receive cards and scorecasts are available. Not to mention a range of enhanced, special bets designed by the William Hill traders, as well as bets requested by customers.

In addition to the most popular sports, like tennis, golf, cricket and basketball, there are plenty of minor sports on which to bet. These include water polo, wrestling, pool, lacrosse and hockey. Along with traditional sports betting, there’s also the opportunity to bet on esports.
William Hill’s esports offering has been steadily improving of late. It has grown into a pretty complete product, with hundreds of daily betting opportunities on games like League of Legends, Rainbow Six, Overwatch and Valorant.

Verdict: A comprehensive product offering; one of the best

William Hill wins awards for its online sports betting product for a very good reason. Constantly striving to improve, the quality of the esports offering in particular has really improved to become an industry leading product. The traditional sportsbook has always been very good, and remains highly recommended.

Live Betting At William Hill (9/10)

The William Hill In-Play offer is a comprehensive one. In addition to traditional sports like football, basketball, tennis and cricket, you will find more niche In-Play betting opportunities at William Hill, including speedway, table tennis and esports events like DOTA 2, CS:GO and League of Legends.

The number of In-Play markets available will very much depend on both the sport and the level of competition, but even the minor tournaments in niche sports tend to have between 15 and 30 different markets available to play.

Fixtures taking place at major football events, such as the European Championships, present players with more than 200 In-Play betting opportunities per game. Other major sporting events like Wimbledon offer as many as 50 different betting markets.

While researching this article, we noticed a football game from the fifth tier of Iceland’s football pyramid which had 103 In-Play betting markets. That’s unusual, and nicely illustrates just how good the live betting product is.

Verdict: A premier live betting product

We rate the live betting product at William Hill very highly indeed. With a huge number of available betting opportunities on all of the key sports, you won’t find many better in-play bookmakers.

William Hill Live Streaming (9/10)

William Hill TV is a comprehensive live streaming service which is available to every WIlliam Hill customer. All you need to use the service is an active account, with a positive balance and as long as you have placed a bet within the last 24 hours, you’ll have access to the streams.

The WHTV streaming service shows horse racing from the UK and USA, as well as UK greyhounds. Customers in the UK, Ireland and Spain can also enjoy French racing coverage. To watch racing live, just place a bet of at least £/€1 on the race.

Other Sports

Additionally, selected In-Play markets are also available for streaming, as long as you have placed a bet on the fixture. This does not just apply to major sporting events either. You will find ITF tennis events available to stream, as well as matches from sports such as:

    •    Basketball

    •    Cricket

    •    Darts

    •    Handball

    •    Ice Hockey

    •    Snooker

    •    Volleyball

Verdict: Heaven for fans of live streaming, especially racing

In tandem with William Hill’s In-Play offering, the live streaming is equally good. The comprehensive racing coverage is undoubtedly the highlight, but there is a wide range of other sports available to stream too.

Withdrawal Options at William Hill (8/10)

All of the deposit options mentioned previously are also available to William Hill players for making a withdrawal. Full details on the withdrawal limits, fees and processing times can be seen in the table below.

Available Withdrawal Methods

Payment Option Minimum Withdrawal
Maximum Withdrawal
Processing Time Processing Fee
Debit Card
(Visa / Mastercard / Maestro)
£/€5  £/€33,000  1 - 3 days (4 hours for Visa Direct)  None
Credit Card  (Visa / Mastercard / Diners Club) * £/€5  £/€33,000  1 - 3 days (for Diners Club)  None
PayPal £/€10  £/€5,500 1 day  None
Skrill* £/€5  £/€80,000 1 day  None
Neteller* £/€5  £/€30,000 1 day  None
ecoPayz* £/€5  £/€99,000 1 day  None
William Hill CashDirect £/€10  £/€5,000 3 - 5 days  None
PaySafeCard £/€25  £/€99,000 3 - 5 days  None
Neosurf* £/€10  £/€12,000 3 - 5 days  None
toditoCash* (Mexico Only) £/€5  £/€10,000 3 - 5 days  None
Fast Bank Transfer £/€5  £/€10,000 3 - 5 days  None
Trustly* £/€5  £/€10,000 3 - 5 days  None
Safety Pay* £/€5  £/€10,000 3 - 5 days  None
Instadebit* (Canada only) £/€5  £/€100,000  3 - 5 days  None
Euteler* (Finland only) £/€5  £/€10,000 3 - 5 days  None
EPS* (Austria only) £/€5  £/€10,000 3 - 5 days  None
Poli* (New Zealand only) £/€5  £/€10,000 3 - 5 days  None
Sofort* (Germany only) £/€5  £/€10,000 3 - 5 days  None
GiroPay* (Germany only) £/€30  £/€12,000 3 - 5 days  None
Apple Pay £/€25  £/€100,000 3 - 5 days  None
Bank Transfer £/€25  £/€100,000 3 - 5 days  None

Verdict: All of the expected boxes are ticked

Withdrawal options at William Hill are perfectly adequate. All of the most common payment methods are available, with no fees attached. Processing times are in line with any other bookmaker. There is room for improvement though, with more advanced options such as cryptocurrency and mobile payments.

Responsible Gambling (9/10)

As a fully licensed sportsbook, regulated by the UK Gambling Commission, William Hill takes its social responsibility obligations extremely seriously. In addition to its Think 21 policy in its retail betting shops, which is designed to eliminate underage gambling, the bookmaker also takes problem gambling extremely seriously.

As such, they have a wide range of Safer Gambling measures in place, which players can take advantage of in order to keep their gambling under control.

- Session Reminders. Players can determine a length of time in which they can spend on the site before a reality check warning appears. This reminder helps people monitor the amount of time they are spending gambling.

- Deposit Limits
. Players can voluntarily impose a cap on the amount of money entering their account, either per day, week or month. Once the limit is reached, deposits will be blocked.

- Time Out. You may choose to temporarily restrict access to your William Hill account, for a period of up to 30 days.

- Product Blocking. If you have an issue with a specific section of the WIlliam Hill site, such as the casino, you can opt to block that specific product. You will continue to enjoy full access to the other wagering products on site.

- Self-Exclusion. If a time out is not helping, you may wish to fully exclude, for a period of time between six months and five years. William Hill will take every measure to ensure that you are unable to access your account during this period, and any marketing communications will cease.

If applied, all of these responsible gambling limits are effective immediately. Players wishing to increase deposit limits must see out a protective 24 hour cooling off period, in case they change their mind. Self-exclusions, on the other hand, cannot be reversed.

At the end of a self-exclusion period, players may contact customer services to have their account reactivated. It will not be opened up automatically. Upon contacting William Hill after completing the exclusion period, the player must wait for a further 24 hours before once again speaking to a representative. This is to make absolutely sure that the player is in control of what they are doing.


It is now a legal requirement in the UK for a sports betting website to be part of the National Online Self Exclusion Scheme, better known as GAMSTOP. Players who feel as if their gambling is out of control can visit and register their details. Doing so will deny access not only to a William Hill account, but to every single bookmaker, casino or bingo site with a UK license.

When registering with GAMSTOP, players should provide as much information as possible to make enforcement more reliable. Players can choose to exclude for any period between six months and five years, but it may take up to 24 hours for the exclusion to fully kick in upon registration.

Responsible Gambling In Retail

Online responsible gambling measures in the UK are fairly standard these days, thanks to the work of the UK Gambling Commission. But William Hill also operates a chain of shops, which they also police very strictly.

Their Think 21 policy was introduced in 2010, requiring staff to ask people for ID even if they are above the legal age of 18, to be absolutely certain that no underage gambling was taking place. Further, William Hill offers a separate retail self-exclusion policy, which can be accessed by calling the self-exclusion helpline on 0800 294 2060.

Verdict: Responsible gambling is a top priority for William Hill

You are in safe hands with William Hill. Their responsible gambling tools online are among the best. Even in their retail betting outlets, they are always doing their utmost to protect the vulnerable from harm. While many brands are falling foul of the regulator for irresponsible practices, William Hill has a strong reputation in this area.

Customer Service (10/10)

William Hill are known for providing exceptional customer service in their high street shops, and this is no different across their other support channels. Hopefully, you will not be required to contact their staff, but if you do, there are multiple options available.

First of all, you'll find the Help and Feedback section of the website to be extremely detailed. A quick search of this comprehensive help section will almost certainly answer your question. But if you really do need help from a support agent, the Live Chat service is probably your best bet. Available online 24/7, you will find the support agents here to be polite, knowledgeable and extremely responsive.


Other Support Channels

Fans of more traditional customer service methods will be happy to hear that you can speak to a human being by dialling 0800 085 6296. If you are calling from outside of the UK, there is a free international telephone number too: 00800 3551 3551.

If all else fails, you can always fall back on email to contact the customer support team: or try the dedicated Twitter support feed.

Retail customer support is also available at any of the 1,400 or so high street betting shops found in the UK. If you have a retail-specific enquiry, you can contact for assistance (expect a reply within 48 hours) or call 0870 518 1715 between 9:00 and 17:00, seven days a week.

Finally, if you need to contact William Hill by snail mail, the address is as follows: Retail Customer Support, PO Box 170, Leeds, LS2 8JF.

Verdict: Industry-leading customer support

The famous expertise of William Hill customer service staff is immediately apparent when utilising any of their many support channels. The website’s help section is one of the most comprehensive and useful we’ve ever seen. Live Chat is available 24/7. Full marks for William Hill customer support.

William Hill - Final Thoughts (8/10)

William Hill has always had a strong reputation in the gambling world, so it’s no surprise at all that their website features a comprehensive product offering. Not just in terms of sports betting either, since William Hill offers its players a wide range of other wagering opportunities too.

As you might expect from an industry-leading player, William Hill is extremely strong in the area of customer service, as well as social responsibility and player protection. Although a trusted, credible name, William Hill is not simply coasting along on its past reputation, as indicated by the Sports Betting Operator of the Year gong they collected at the 2020 IGA Awards.

We highly recommend William Hill to players, whether seasoned gamblers or complete newcomers.

William Hill Review - FAQs

Is it safe to bet with William Hill?
Yes! Aside from the excellent reputation that William Hill has earned over a long period of time, there are many other factors that make the website safe. It utilises SSL security to protect your financial data. The casino games are certified as fair and random. The responsible gambling controls are some of the best in the industry.

Does William Hill offer cashout?
Yes, but for some reason, they refer to it as “Cash In”. William Hill also offers partial cashout, in line with most other sportsbooks.

Can I request a bet from William Hill?
You can request unique bets on football (soccer) and NBA matches from William Hill, by using the #YourOdds tag on Twitter, or contact them through Facebook Messenger.

Are William Hill casino games fair?
Yes. Like all gambling operators, the RNG (Random Number Generator) games found at the William Hill site have been independently verified and certified. You may contact Live Chat or another customer support channel if you wish to see the certifications.

What mobile and tablet devices are compatible with William Hill?
William Hill offers Android and iOS mobile apps, for both casino and sportsbook. But the mobile site works with any modern mobile device, including Blackberry and Windows Phones.

Language versions

Chinese, Czech, English, Finnish, French, German, Greek, Hungarian, Japanese, Polish, Portugese, Romanian, Russian, Serbian, Slovene, Spanish

Odds formats

EU Odds (1.50), UK Odds (1/2), US Odds (-200)

Deposit methods

Bank Transfer, Credit Card, Debit Card, ecoPayz, EPS - Electronic Payment Standar, Euteller, InstaDebit, Neosurf, NETELLER, PayPal, Paysafecard, POLi, Qiwi, SafetyPay, Skrill (Moneybookers), Sofortuberweisung, Todito Cash, Trustly, WebMoney, Yandex

Withdrawal methods

Bank Transfer, Credit Card, Debit Card, NETELLER, PayPal, Skrill (Moneybookers), WebMoney

Credit cards

MasterCard, VISA

Debit cards

Maestro, MasterCard, VISA, VISA Electron

Mobile betting

Yes -

Live betting


Live streaming




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