Online Betting / William Hill Review
Unfortunately, William Hill is restricted in your area.

William Hill Review: In-Depth Testing of Features, Odds & More

James Leeland
Fact checked by: Jim Knight
Last Updated on 17.05.2024
William Hill

When you think of traditional, and reliable sportsbooks, William Hill jumps to mind. They have been the standard bearer for many years now, setting the standard as to what a great sportsbook should be. This William Hill review proves that.

In this review, we’re going to discuss all aspects of William Hill’s bookmaker. Their bonuses, their app and desktop, their betting markets, their odds and even their customer service. We’ll take a deep dive into all of it, and discuss why we think William Hill is one of the better sportsbooks out there today.

Read More
William Hill Pros and Cons
  • Generous welcome offer
  • Colourful and vibrant interface
  • Extensive range of markets
  • Wide range of payment methods
  • Virtual assistant on customer service
William Hill Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, ESport League of Legends, ESport Starcraft 2, ESport Valorant, ESport Counter-Strike, Aussie Rules, Snooker
Gaming Licence
Withdrawal Time
1 – 10 Days
Support Types
Live Chat, Phone, Email Support

What Is The William Hill Signup Bonus?


The William Hill signup bonus is a free bets offer, of bet £10, get £30 in free bets. All you have to do is deposit a qualifying bet of £10, and you get three separate £10 bet credits credited to your account.

There are no wagering requirements for this bonus, and you have 30 days to work through your free bets. You just need to wager on minimum odds of 1.5 to get started with this bonus. We go into more detail about the value this bonus brings in our William Hill bonus review.

How Do I Get Started With William Hill?


Don’t worry. Our William Hill reviews have you ready to go. Our step by step guide below will help you sign up to William Hill as quickly and as smoothly as possible.

  1. Input All Your Details Firstly, when you click the register button, you’ll be asked to put in all your standard personal details. This includes your name, date of birth, mobile and your address. When all this is inputted, you’ll be taken to the next step.
  2. Set Up Your Account Information Next up, you’ll be asked to put in all of your account information. This involves setting up a username, and a password for your account. You’ll also be asked to opt in to your chosen bonus here, either the sportsbook or the casino. Opt into the sportsbook, then continue onto the next step.
  3. Create Your Deposit Limits Before you are asked to join, you’ll be asked to set weekly and monthly deposit limits. This is a great little feature we had to point out in our review, as it prioritises your safety. Once the limits are set, you’ll be taken to the final page.
  4. Agree To The Terms And Conditions The final page will just be your classic check the box. Agree to the terms and conditions, and click join. You’re now a part of the William Hill bookie!

What Features Are Available at this Sportsbook?


William Hill is available in multiple different markets, so it may come as no surprise that not all of their sportsbooks are the same in every region where they operate. We found that they had a good range of features, including live streaming which we always love – but the lack of daily accumulators was strange and not something we’d expect from a top sportsbook.

Customer Promos
24/7 Customer Support
Live Streaming And Updates
Audio Commentary
Daily Accumulators
Cash Out
Mobile App
Prediction Games

Our Thoughts On The William Hill App


William Hill doesn’t get enough credit for their mobile app. It is one of the few sportsbook apps that differs quite a bit from its desktop counterpart, but we don’t think that is necessarily a bad thing. It’s also available on both iOS and Android.

One thing that immediately stands out to us is the lack of advertisements and promotions. The app feels a lot more simplistic in its layout, with all the featured markets and popular events running down the centre. Live betting is found on a separate page, and is easily locatable by just swiping to the left. One important aspect we like to bring up is that there is no content reduction on the app, and that does not affect how the app performs at all.

It has all the same features you’d find, and expect, on the desktop, including live streaming, instant payments, a live chat on the customer service and regular promotions. A cool feature that you can access fully is the #YourOdds feature. This feature allows you to create, after authorization, to create your own unique bets based on your favourite markets. Overall we were very impressed by the app that is provided by William Hill.

William Hill mobile sports betting
William Hill mobile sports betting
William Hill live sports betting
William Hill live sports betting

Deposit and Withdrawal Methods Discovered in Our William Hill Reviews


William Hill has a solid variety of different payment methods for their players. We found the bookie had a decent selection of payment methods – nothing particularly outstanding in the field but they’re not lagging behind the competition either.


  • Visa
  • Mastercard
  • Maestro
  • PayPal
  • Neteller
  • Skrill
  • Paysafecard
  • Payz
  • Apple Pay
  • Bank Transfer

All deposits have no fees attached to them. The minimum deposit you can make is £5 and the maximum deposit is £99,000. This is an extremely high deposit amount, but that is why William Hill set deposit limits upon sign up. All deposits go through instantly.


  • Visa
  • Mastercard
  • Maestro
  • PayPal
  • Bank Transfer
  • Skrill
  • Neteller
  • Payz

The minimum withdrawal amount is £5, and the maximum withdrawal amount is a whopping £300,000. The withdrawal times depend on the method you are using. Most debit card withdrawals only take 1-3 working days, but the eWallet payment methods will take around 24 hours. There are no fees on any withdrawals.

The Customer Support Options At William Hill


William Hill offers a few different contact methods for their customer support: live chat, email and phone. The live chat is 24/7, but there is one thing that struck us right away when we tested out the live chat for ourselves. We enquired about our current withdrawal method, but as we sent the question, we were met with an AI bot responding to us. We had a back and forth for a while, and we had to request a live customer support representative. It took a few hours for the real representative to come through.

While the bot offered some help with our issue, an AI bot like this is limited to only a few responses, and we don’t believe it is capable of dealing with all customer service enquiries. However, when the real representative came through, they were helpful, and patient, and helped us resolve our issue quickly, which brings up our WIlliam Hill rating.

You could try some of the other methods. There’s Twitter, @WilliamHill. You’ll be likely to get a fast response here, if you ask within their active hours of 8:00 to 23:00. You can also try ringing the phone line, 00 800 3551 3551, or emailing Both these customer service methods can be helpful, and are more suited for more detailed and serious issues. The customer service is solid, with their technical ability certainly up to par to help with your issue.

Is William Hill A Fully Secure and Licensed Sportsbook?


We can confirm that William Hill is fully licensed by the appropriate authorities. They have been regulated by the UK Gambling Commission, the Malta Gaming Authority and The Gibraltar Gambling Commission. Their website has been fully vetted and secured as well. Their https:// security certificate has been issued by Avast Web.

One thing we’d like to note in our William Hill review is the measures that William Hill have taken to promote safe gambling. They have received certificates from GamCare, GamStop, BeGambleAware, and Gamblers Anonymous. They also have a webpage completely dedicated to safety whilst betting, called the Safer Gambling Hub.

This page has everything you might need if you suspect you have a problem. We always applaud any sportsbook making the extra effort to make sure they promote the importance of safe betting, and William Hill have done so here.

Other Promotions That William Hill Has On Offer


Unfortunately, the William Hill VIP Program is only available for their online casino players. However, there are a solid base of promotions you can still get your hands on as a William Hill sports bettor.

Football is the main focus for many of William Hill’s bonuses. The #YourOdds boosters we covered earlier is a good example of that, and is available on the website as well. As long as the odds are 3.0 you can bet how you like to play the boost. There’s also the great prediction games they offer on their platform. You can win up to £100 in free bets weekly with their predictions games, if you top the table with the most correct answers. They do offer daily rewards for using the platform as well, with odds boosters and risk free bets, from £5 to £15, being regularly offered to the player.

Our William Hill reviews that the bookie could use some variety in some of their promotions. The football bonuses are top class, so we’d like to see a greater range of different bonuses across many sports, like horse racing and rugby, for example.

The Feel And Look of the William Hill Desktop


We mentioned earlier how the mobile app is far more simplistic than the William Hill desktop. Well, you can certainly expect a full and vibrant experience with the William Hill sports platform, as the website is jammed full of colourful promotions and different betting markets.

In our experience, putting too much on your web pages can be tough to pull off, but William Hill manages it, and it doesn’t affect the technical performance of the website. There are promotions painted across the top of the sportsbooks, with your primary betting markets directly down the centre. You can find a list of all the sports on the leftmost banner, while on the right, you can find the top bets, and the latest live streams on the platform. The payments are also simple enough to access, if you just scroll to your account page on the top right, your deposits and withdrawals should be available there.

Functionally, doing a William Hill test on the desktop, it’s a quick and smooth platform. There’s very little delay when placing bets, or when making payments in and out of your account. One cool feature that is on the website is William Hill Radio. Accessible on the homepage, William Hill radio is live audio commentary on the latest sporting events, mostly on horse racing and football, that plays in the background while you bet. It’s a great audio accompaniment to your betting activities, and it is a unique William Hill sports exclusive that does not slow down or affect the performance of the website at all. Undoubtedly, it is one of the top online betting sites today.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
26 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
88% - 94%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting

William Hill Sports Betting

The Many Betting Markets That William Hill Have On Offer

William Hill main
William Hill sportsbook and casino
William Hill live sports streaming
Watch live sports while you bet

William Hill have over 40 sports to choose from for their players, so the range of betting markets in those popular sports is extremely strong. Like most UK based bookmakers, you can find the majority of the betting markets in football matches and horse races. The depth of markets in these sports is well worth investing in – at least 25+ markets to choose from.

Some of the football markets that you can bet on may include over/under, both teams to score, many goalscorer markets, total player shots on targets, total tackles, 1st goal, second half 1st goal, first half result and many more. The horse racing markets are no joke as well. In horse racing, you can back multiple horses to finish at different positions, and you’ll get access to plenty of special bets here. Our William Hill sports review is very impressed by the depths of markets on display here.

A Full Breakdown of William Hill Sports Odds

The odds at William Hill can be very competitive, if you know where to look. Again, it’s the popular sports you’re looking for here. Sports like football, horse racing and rugby statistically have the best odds, as that is where there are the most odds boosts and special bets, as well as the most betting markets.

Let’s see a Roma and Brighton game for example. The odds on Brighton to win this game are 3.3, the odds on Brighton are 2.15 and the odds on a draw are 3.4, with an overround of 106%. This is the industry standard, and matches other top level sportsbooks like Ladbrokes. It still has significantly more valuable odds than 1xBet and Betfair, which have odds over rounds of 107% on this game.

On the horse racing side of things, the odds on races are well worth checking out too. A race from Carlisle Favourite Yaaland is at odds of 2.75 to win, which is good for such an accomplished horse. Other horses in the race, such as Bullion Boss and So Ladylike, are at odds of 12.0 and 17.0. The underdog in this race, Milltown Lily, is at odds of 51.0, which just shows how valuable the odds are across the board on these sports.

There are also special betting markets that have great odds boosted; you might see select markets jump from 3.0 to 4.5 odds, or 5.0 to 8.0 for example. The same race from Carlisle has a #YourOdds bet that the favourite Yaaland to win by over three lengths, boosted from 2.5 to 5.0.

Live Betting And Live Streaming On William Hill Sports

William Hill has gotten a reputation for strong live betting, and in our opinion, that has been earned. Their live betting section is not only comprehensive and detailed, it is fun to play with and smooth. Placing live bets on the platform has little delay, and the odds don’t change drastically whilst you’re playing. The range of betting markets in play are just as extensive as they are preplay, with all the same markets we mentioned in football. Goals, over/unders and plenty of player markets are all available in the bigger leagues in football.

Live streaming also offers some considerable value. William Hill TV is great if you’re the kind of bettor that likes following horse racing. It offers plenty of extra services, such as a 4K stream, some graphics displaying the performance of the horses and jockeys, and even historical statistics that tell you all about every racer in the race. The only problem with William Hill TV is that it is limited to horseracing. New betting sites will have a much wider range of streaming options. William Hill would greatly benefit from having a football, or even a rugby live stream. Still, for what it is, William Hill TV is top of the class.

What Are The Winning Limits Like At William Hill?

We’ve put together a brief table below, that illustrates all of the betting and winning limits at William Hill. It’s worth noting that the minimum stake you can bet is 3p which is nice and low for punters. This combined with the maximum winning limits below means that William Hill can accommodate a wide range of budgets and betting tastes.

Betting LimitsMaximum Betting LimitMaximum Winning LimitQuick Limits?
Other Sports£25,000£250,000

Quick limits are when a sportsbook limits how much a player can bet, or win, due to repeated high money wagers, and you can expect them to be implemented on the most popular sports.

These betting limits are high compared to competitors like Ladbrokes and Betfred, but it also has higher maximum winning limits, so there is a higher potential risk for a higher potential winning limit. You should keep an eye out for the quick limits though, as these can reduce how much you actually can win so these figures might be purely hypothetical.

William Hill Has A Fun and Valuable Sports Betting Platform

It’s no wonder that our William Hill ratings are consistently so high. Their range of betting markets, and competitive odds make a huge difference in turning this sportsbook from good to great. There’s such a depth of betting markets, and an expanse of special odds and odds boosters.

Let’s not forget its generous win limits, or that their live betting interface is solid, with live streaming perfect for any horse racing bettor. However, we think William Hill TV could reach the next level if they expanded out to other sports. However, that does not negatively affect the live betting experience. Sign up to William Hill to see for yourself.

A Solid Sportsbook With Unique Features that Performs Well

We can safely say, in this William Hill review, that William Hill lives up to their name value. It may not be as flashy as some newer betting sites and there are some areas of improvement with the customer service and the promotions. However, it’s still one of the better sports betting platforms out there.

This sportsbook has a great signup bonus, an interface that is unique, and full of different features you can use. It also has one of the better varieties of payments we’ve seen out of any sportsbook. William Hill prioritises the players’ enjoyment first. That is why you should sign up as soon as you can.

William Hill Review FAQ

💳 What is the maximum payout for William Hill?

The maximum payout for William Hill is £2,000,000. It is only available on the Premier League and Champions League in football.

💰 How long does it take for William Hill to payout?

It depends on the withdrawal method. Debit card takes 1-3 working days, but most eWallet payments shouldn’t take longer than 24 hours.

📱 How do I contact William Hill?

You can contact them directly by phone, at 00 800 3551 3551. You can also contact them on twitter, @WilliamHill, or through their live chat function.

💸 Can you payout in William Hill in cash?

You can request a cheque from William Hill. You just bring this to your bank, and cash out the cheque to receive cash.

❓ Who owns William Hill?

888 Holdings owns William Hill. This is the same company that runs 888Casino and 888Sport.

Related Content

Bonus Review
The words ‘free bets’ can be music to a bettor's ...
Written by James Leeland