- Introducing the Best New Betting Sites
- Can New Betting Sites Be Trusted?
- Best New Betting Sites By Sport
- Why New Betting Sites Can Outperform Established Ones
- Only Choose New Betting Sites Who Are Fully Licenced
- Checklist For A New Sports Betting Site
- Potential Downsides Of New Betting Site
- Top Features to Get Excited About
- How do New Betting Sites Stack Up Against the Older Brands?
- Exploring the New Betting Site Payment Options
- How to Try Out These New Brands Safely
- How to Pick the Best New Betting Sites for You
- New Sports Betting Sites FAQs
Introducing the Best New Betting Sites
The best new betting sites hit the markets hard. They’re a breath of fresh air, with new, innovative market catalogues, new features, and new support options (like cryptocurrency). Since they’re trying to make a splash, they can also be a great place to get great bonuses and promotions.
Of course, not all new sites are like this. New brands pop up with bare bones features, just trying to make it, but close quickly. Some are outright scams. It can be so hard to trust a new brand, but a rising star is absolutely worth checking out. To help you skip the scams and find the pots of gold at the end of the rainbow, we’ve put together a little shortlist of the best new betting sites.
Stake.com – The Leading Star in Cryptocurrency Sports Betting
- 35+ Sports Categories
- Cryptocurrency Support
- Attractive VIP Bonuses
- No Minimum Cryptocurrency Deposit
- Limited Fiat Currency Support
- Slow Customer Support
Stake.com, launched in 2017, is one of the biggest and most famous of the newcomers, and for great reason. It accepts 20 different cryptocurrencies, which is ideal if you’re actively trying to get away from fiat currencies, at least when you’re betting. It also offers a healthy collection of both traditional sports and eSports coverage, giving you a comprehensive list of options. Stake.com has been such a hit that they’ve entered into a sponsorship deal with an F1 team, promising great betting integration and bonuses for those who love to bet on this racing sport.
The bonuses are also attractive, especially the VIP ranking system that offers plenty of perks for high rollers. For example, you’ll be entered into a cash draw once for every $1000 that you wager. The site also has no minimum deposit (or maximum cash out), making it an attractive option for casual bettors, too. However, as a new competitor, we would like to see Stake.com step up their customer support team.
Roobet – A Leading Web3 Crypto Casino
- Cryptocurrencies Supported
- Easy to Navigate Through Sports
- 40+ Sports Options
- Community Events
- Limited Payment Options
Roobet launched in 2019 by lifelong gamers who wanted to bring the world of online entertainment right to the heart of the cryptocurrency crowd. The entire website is backed by blockchain technology, offering ultimate security for all your sports betting, however accessing the bookie will largely depend on your ability to adapt to its limited payment options.
The brand itself regularly partners with large Twitch streamers and gaming brands to create a robust community. Plus, there are many community-driven promotions and events to keep your bet strategy interesting, and your experience fresh. The website is easy to navigate, and you can easily find the sports you want to bet on, with 40 sports markets available. If you want a site that offers an even greater focus on eSports, however, you should definitely head over to GG.Bet.
GG.Bet – An Top eSports Betting Destination
- 40+ Sports Categories
- Wide eSport Coverage
- Generous Bonuses for New Players
- Cryptocurrencies Accepted
- No Player Prop Bets
- Withdrawal Process Complicated
GG.Bet is infamous and widely seen as one of the best new online betting sites for one thing, and that’s its extensive eSports coverage. It’s partnered with many Twitch streamers and tournament organisers in order to provide a robust betting experience for those whose focus is on eSports like Dota2 or League of Legends. It’s also home to great virtual sports, and yes, even traditional sports. That’s what makes it so attractive to bettors who have a wide variety of sports interests, as there are other 40 sports categories to choose from.
As a plus, it also accepts cryptocurrencies, and has a decent welcome bonus for new players which comprises a 100% first deposit match of up to $300/€300. Where this platform falls short is with its lack of player prop bet options, which could be frustrating for those who like to wager on individual performances. On top of this, we found the withdrawal process required a lot of verification, more than the deposit process. This includes asking for ID, bank cards, and a selfie. It makes taking your money out more difficult than depositing it.
Can New Betting Sites Be Trusted?
A lot of people think that when a new betting site appears on the market that it is a flash in the pan and is not legal. More often than not, that is not the case.
Online bookmakers need to hold at least one official gambling licence to be able to operate legally. Always check the bottom of the home page of your chosen betting site to see what licences it holds.
If the bookmaker wants to operate in the UK, then it must obtain a UK Gambling Commission licence. If they do not have this then they cannot legally trade in the UK.
Other official licences include the Financial Conduct Authority, the Malta Gaming Authority and the Gibraltar Betting and Gaming Association.
It does not matter how long any bookmaker has been in business. As long as they hold the relevant licence, then they are free to operate as a gambling company.
Best New Betting Sites By Sport
| New Betting Sites | Sports |
|---|---|
| Copybet | Football, Basketball, Tennis, Cricket, Horse Racing |
| BetMGM | Horse Racing, Football, Tennis, Cricket, American Football |
| Star Sports | American Football, Tennis, Football, Aussie Rules Football |
| 10Bet | Football, Horse Racing, Basketball, Cricket, Tennis |
| The Pools | Horse Racing, Football, Tennis, Golf |
| LiveScore Bet | Tennis, Greyhound Racing, Football, Rugby League, Cricket |
| Bzeebet | Tennis, Basketball, Ice Hockey, Football |
| DAZN Bet | Boxing, Horse Racing, Football, American Football |
Why New Betting Sites Can Outperform Established Ones
The upturn in new betting sites has been big in the last few years and some of them are making a huge splash in the world of betting.
Why is that? Why are brand new betting sites getting the upper hand over established betting sites?
The Internet
Not everyone believes the internet is a great invention, but in the world of gambling it is a necessity. Gone are the days where you need a bricks and mortar shop to facilitate the gambling needs of the punters.
It can all be done online nowadays. Every bookmaker worth its salt will have an all-singing, all-dancing website with everything at your disposal. The rise of mobile apps because of the internet continues to increase and people can place bets on the go now with the simple click of a button.
Sign-Up Offers
New betting sites can throw caution to the wind and implement some impressive offers in order to get their brand out there.
They are playing catch up against the most established betting sites, but that means they can take more risks with their sign up offers and bonuses.
New betting sites soon get noticed if they have good rewards in their welcome bonuses. If you can place a bet and get at least £40 in free bets, then you are going to take notice.
Promotions
The established betting sites have already built up a big fan base, so they can be more cautious because they know they have the members.
New betting sites have started to think outside the box when it comes to new promotions. They need to find that edge to get themselves noticed.
Popular promotions with new betting sites include:
- Rewards Clubs
- Enhanced Odds
- Free Bet Offers For Existing Customers
Only Choose New Betting Sites Who Are Fully Licenced
To be able to operate as a gambling betting site, they need to hold at least one reputable licence.
If the bookmaker just opiates in the UK, then they will need at least a UK licence. Some bookmakers have more than one.
Here at Odds Portal, we will only feature online bookmakers that hold the relevant licence.
UK Gambling Commission (UKGC)
This one is the licence that all UK online bookmakers have to have in order to operate. If a bookmaker has the UKGC licence, you can be rest assured that the licence is reputable and can be trusted. .
Gibraltar Betting And Gaming Association (GBGA)
The GBGA represents all of the online betting operators that work in Gibraltar. This association gives the betting industry a voice on important matters as well as educating people on the ins and outs of online gambling.
Malta Gaming Authority (MGA)
The Malta Gaming Authority is the main licence in Malta, but a lot of UK bookmakers will have this licence alongside the UKGC. It is not a requirement to have both, but it implies trust if you have more than one operating licence.
Checklist For A New Sports Betting Site
For a new betting site to be taken seriously in such a competitive market, they need to be performing well in a number of areas. They are as follows.
Licence
We have mentioned earlier in this article that all genuine online bookmakers will hold at least one official licence. It is as simple as that. If the online bookmaker holds the necessary licence, then you can trust it.
Competitive Odds
Offering competitive odds or even better odds than the competitors will get new betting sites noticed. It is not advised to go overboard, but you can find some decent offers at the best new betting sites.
Bonuses And Promotions
New betting sites will get noticed immediately if they provide new customers with some impressive welcome bonuses and promotions. It’s all about catching the attention of the punter and then keeping them at the site long enough to place more bets and even return the day after.
Customer Service
There is nothing worse than having a problem that needs solving, and you cannot find the correct person to get the right answer. The best new betting sites will ensure they have a live chat system that operates 24 hours a day, seven days a week.
This will see you receive immediate help with any query. Not all of the bookmakers have a live chat section, so you need to email or telephone an operator and hope they answer.
Punters are encouraged to check out the FAQ section, because the problem might have already been solved.
Potential Downsides Of New Betting Site
New betting sites might not have the financial budget like established bookmakers such as Bet365 and William Hill, so although they want to be competitive they also need to be careful that they do not overspend and end up out of business before they have had a chance to get going.
Fewer Sports And Markets
New betting sites are trying to build their business up, so do not be surprised if some of them just start off with odds from football, horse racing and cricket. They are three of the main sports that people bet on, so some new betting sites will focus on them until they form a decent enough fanbase to venture out to other sports.
Limited Customer Service
We have established that having a live chat 24/7 is the way to go, but some of the new betting sites cannot afford to run something like that in the early stages. Some of the newer sites might only have an email address and telephone number as their customer support. They might not send out an immediate response which could be frustrating to some bettors.
Payment Methods
The majority of online bookmakers will allow debit cards like Visa and Mastercard as their main payment method, but the more established companies will include e-wallets, digital payments and bank transfers.
Not all new betting sites have the ability to implement the likes of Apple Pay and Google Pay when they first get started. Once they start to make a name for themselves, they will be able to add extra features to see them become a big name in the world of online gambling.
Top Features to Get Excited About
New sports betting sites are all about the latest technology and the newest trends. That’s why many of them support eSports and cover more tournaments and games than you’d ever see on the older brands. Many also support crypto deposits and withdrawals, making it an attractive option for those with big eWallets. Here’s just a few of the features you’ll absolutely get excited about and will want to look out for when sampling the newest sites:
Live stream betting and in-play odds is something that most new online betting sites offer as they try to compete with each other. Only, rather than just being able to stream the big traditional sports games as you bet, the sites mentioned here also allow you to watch eSports tournaments from multiple angles so you can have a more immersive experience.
All the best new betting sites offer early cash out. It’s become an essential feature thanks to the big brands, and is becoming a basic standard for all the new brands. You can learn more about the best betting sites with cash out in our in-depth guide, so you really know how to use this feature to its fullest (and which sites offer the best versions of the tool).
Not only can you build accumulator bets, but you can also edit pre-match bets right up until the game begins. This gives you the chance to tweak your approach if you learn about something new, or go back and edit the bet down if you decide later on that you put too much in.
Many new cryptocurrency websites use blockchain to boost its security. Blockchain is an encryption technology that is difficult to be hacked, so it is extremely reliable, meaning that you should be able to rest even easier when you’re using a top new sports betting site.
New sports betting sites are all about technology, which is why so many of them offer betting apps that aim to speed up and enhance your betting experience. Betting apps can be rather hit or miss, so read through our complete guide to learn everything there is to know.
How do New Betting Sites Stack Up Against the Older Brands?
The best betting sites are well-established names in sports betting for a reason. They haven’t sat back and watched technology pass them by. You’ll find great features on big names like Bet365, Betway, and Unibet. What this means is that there’s nothing wrong with sticking with what you know.
New sites, however, do need to stand out. This means that they tend to offer more choices and more technology-driven features to draw in new customers. If you’re looking for a fun new betting experience, they can be just who you should turn to.
It can be difficult to choose which is the better pick for you without really understanding how new sites differ from their more established counterparts, so have a look at these key comparisons.
| Established Betting Sites | New Betting Sites | |
|---|---|---|
| Focus | Established brands, often brick-and-mortar origins, traditional sports betting focus. | Tech-driven, innovative approaches, cater to diverse interests (esports, niche sports). |
| Device Accessibility | Long-standing platforms, may be able to use a legacy version if you have older devices. | May not be able to access on older software or devices |
| Payment Methods | Primarily traditional payment methods (debit cards, bank transfers). | Wider range of options, including e-wallets, cryptocurrencies, and new payment technologies. |
| Bonuses and Promotions | Established bonus structures, might rely on traditional welcome bonuses and reload offers. | Innovative promotions, gamified elements like community tournaments, personalised offers. Focus on user engagement and loyalty. |
| VIP Programmes | Varies, usually no. | Varies, usually yes. |
| Regulation and Licencing | Often licenced by established jurisdictions with stricter regulations. | Might hold licences from newer or less stringent jurisdictions, prioritising innovation and flexibility. |
Exploring the New Betting Site Payment Options
One of the biggest differences between established operators and new online betting sites are the payment support options. Newer sites tend to accept more payment types. Traditional brands will stick to what they know, meaning debit cards, prepaid credit cards, bank transfers, and even large money management systems like PayPal. Newer brands, however, are likely to accept other unique methods, such as:
- Cryptocurrencies
- Neteller
- Skrill
- Paysafecard
- Boku
- MuchBetter card
- ecoPayz
- Venus Point
- Apple Pay
- Google Pay
How to Try Out These New Brands Safely
One of the best ways to figure out if a new brand is right for you is to just try them out. You can even check out our list of bookmakers with low minimum deposits if you only want to test a new site with minimal cash at a time. After all, safety is and should always be your number one priority.
Tips When Trying Out the Latest Betting Sites:
- Stick with brands that are getting media coverage
- Check to see if the site is encrypted (HTTPS is in the URL)
- See if there’s a security verification badge (from McAfee/TRUSTe, etc.)
- Double-check their iGaming licence codes
- Look at trusted reviews
- Ask existing players for their opinion on sites like Reddit
- Place small bets when trying out the site
- Test the withdrawals system
How to Pick the Best New Betting Sites for You
New betting sites can offer some of the hottest new features and bonuses, making them an attractive option. So long as the site itself is fully licensed and safe to use, there’s nothing holding you back from trying out a new brand. The only thing that you’re possibly missing out on is building up credit towards a VIP programme. If you’re still trying to find the right fit, or are a casual bettor, then there’s nothing holding you back.
Explore the brand without creating an account or sign up and place a few small bets to see how it feels. The only thing that matters is that you choose a site that works for you and your betting strategy.
The best online betting bonuses in 2026
New Sports Betting Sites FAQs
🤝 Can I Trust New Betting Sites?
Yes, as long as they follow the right requirements. Just because a site is new, it doesn’t mean they are illegal. Check out which licences the new betting site holds. If the betting site is in the UK, the bookie will have to have a UK Gambling Commission licence to be able to operate in theat country.
🔏 Do New Betting Sites Have Welcome Offers?
Yes, all betting sites will offer some form of welcome bonus. Without an enticing offer, new betting sites will simply not get any members.
🤔 Why Do Some New Betting Sites Have Multiple Licences?
A gambling authority only has the ability to licence an igaming brand in the region it operates in. This means that international betting brands need to be licensed in multiple locations in order to cater to an international set of customers. Just because a site is licensed in your region, however, doesn’t mean it’s necessarily the safest option. Some gambling authorities are more lax. This is why you’ll want to check if it’s licenced in your area, and if it’s also licenced by a reputable gambling authority or commission.
🪪 Why Do Gambling Sites Need My ID?
New betting sites verify their customer’s identity for two main reasons. One, it’s a legal requirement. Governments want igaming brands to “Know Your Customer” (KYC) to verify that everyone placing bets is above the legal age limit. Sites will also verify identity and require that the accounts you use are tied to your identity as an anti-money laundering (AML) strategy.
