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Betfred Review: How Do This Established Brand Perform in 2024?

James Leeland
Fact checked by: Jim Knight
Last Updated on 23.05.2024

When you are new to online betting, it is often ideal if you start with a well-known brand. The aim of this Betfred review is to see if this well-known sportsbook matches up to the buzz around the brand.
Founded in 1967, most people are familiar with this bookmaker. It is a popular betting site in the UK and Ireland and has a fast and reliable app for Androids and iPhones to help you place bets on the go. So, read on for our review, which assesses if this brand deserves its high title among bookmakers.

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Betfred Pros and Cons
  • Fantastic range of sports
  • 24/7 customer support
  • Wide range of deposit and withdrawal options
  • Very competitive betting odds
  • No loyalty program
Betfred Sports Bonus
$105 On Fred
T&Cs apply, 21+
Bank Transfer
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Mixed Martial Arts, Snooker
Gaming Licence
Virginia (US) Lottery Board
Withdrawal Time
0 – 5 Days
Support Types
Live Chat, Email Support

A Very Far-Reaching Welcome Bonus


When you register for an account, there is a welcome Betfred bonus where you deposit and place a £/€10+ bet to claim back £/€30 in bonus bets. To access the welcome bonus, a bet needs to be placed on sports events, with popular options being horse and greyhound racing; proof of ID and address may be required.
Once you have signed up to Betfred, you have seven days to use this bonus and to place your bet.

Welcome BonusDetails
Betfred Sign-Up Offer UKPlace a bet of £10+ within seven days of registering and the bonus will get you £30 in free bets to spend on sports events.
Betfred Sign-Up Offer IrelandPlace a bet of €10 into your account within seven days of registering. The bonus gets you €30 in free bets to spend on sports events.

Our Betfred Review Found It's Easy to Register


Registering an account with Betfred was quite a simple process. It takes just five steps:

Open the Website

Go to the Betfred main page and locate the ‘sign up’ button in the top right corner. You can also register for the platform on your smartphone if you download the app.

Choose Your Username

Clicking on the ‘sign up’ button will take you to another page where you will put in your username and your chosen password. As always, try to ensure that both are unique to prevent hacking, but make sure they are memorable.

Enter Your Details

At this stage, you must enter your name, email address, and date of birth. You must also enter your mobile number and choose a security question and answer. You will then need to verify your account.

Enter Your Address

Next, you will need to enter your home address. This is so the site can assess where you live and tailor bets and bonuses to you based on your location.

Choose Your Currency

This sportsbook lets you choose the currency method you will use to make deposits and place bets. As it is mainly used in the UK and Ireland, you can choose between GBP and Euros. The minimum deposit you can make is £5.

Discover the Betfred Betting Package


Eager to know what the features are on this platform? They didn’t become a household name by not offering everything you could want from an online betting site. So here, we quickly break down what you can expect when you begin playing on Betfred; there’s not much to miss at a site like this!

Betfred FeatureUKIreland
Mobile App
Customer Promos
Live Streaming
Welcome Offer
Cash Out
24/7 Customer Support
Audio Commentary
Fantasy Sports
Daily Accumulators

Betfred Sports App: A Fabulous Betting Platform to Carry About


Do you want to carry Betfred on the go? Whether you have an iPhone or an Android, there is a Betfred app for both. The app for both iOS and Android can be found and downloaded quickly from the app store. Once you have downloaded it to your phone, you must register and place your deposit to begin betting. Of course, if you have already created an account with the platform, you can access it in the app using the same login details.

You’ll notice that the app isn’t dedicated to the sportsbook alone, but also covers Betfred Casino. Regardless, it should be easy to find your bets with the app. The app itself didn’t crash for us and offered a similar and recognisable layout to the website. The customer service options and betting options remained the same too.

The app has an A-Z list of sports, which are shown via icons, such as a football, a tennis racket etc. If you see a live game in play, clicking on it in the app will show the odds of the match, and will allow you to place a live bet, which means you could follow the game without needing to click off. You’ll also find features such as cash out and bet builder available via the app, so that boosted our Betfred rating a lot!

Betfred sports mobile
Bet on sports at Betfred via your phone
Betfred horse betting
Mobile betting on the horses at Betfred

Top Betfred Rating towards Transaction Methods


Our Betfred review found that the site and the app offer users multiple options for withdrawing and depositing funds into their accounts. At Betfred, there are eight ways that you can deposit into and withdraw from your betting account, which will enable you to begin placing bets right away.

MethodMinimum DepositMinimum WithdrawalWithdrawal TimeFees
Paypal£5/€5£5/€5Up to 48 hoursCheck with Paypal
Visa£5/€5£5/€5Up to 48 hoursNone
Skrill£5/€5£5/€5Up to 48 hoursNone
Bank Transfer£5/€5£5/€5Dependent on BankNone
Paysafecard£5/€5£5/€5Up to 48 hoursNone
Neteller£5/€5£5/€5Up to 48 hoursNone
Mastercard*€5€5Up to 48 hoursNone

*Mastercard is only available in Ireland, Gibraltar, Isle of Man, or the Channel Islands, as you cannot use credit cards for gambling in the UK.

Our Betfred reviews found that the minimum deposit and withdrawal for this platform is £5/€5, allowing you to place a bet without spending more than you can afford to lose. The withdrawal times are standard, taking up to 48 hours, although this will vary if you choose a bank transfer. Across the board, Betfred does not charge fees for your deposits or withdrawals, irrespective of the amount, though you’ll have to withdraw your funds via the method you deposited. There may be fees on some provider platforms, such as PayPal, so always be sure to check this before you transfer money.

Bank Transfer
+ 8

Need to Talk to the Team? Our Betfred Reviews Found 24/7 Support


When we began our Betfred sports review, we had heard a lot about the customer service. We are happy to report that we were not disappointed. We realised that this sportsbook had put a lot of effort into its customer service, which is why it seems so well known. When we encountered issues on the site, there were multiple options to talk to a customer support member, no matter the time of day.

Let’s begin with the live chat. This was, by far, the most obvious option to help us overcome issues we had with the site, as it is accessible 24/7. All we needed to do was click on the chat, and we were immediately connected to a representative for the sportsbook. They were able to answer any questions we had quickly. Best of all, their language was easy to follow, making it simple to understand and follow. So, if you are a night owl and fancy a bet, should you run into an issue, there is help at hand. The live chat was available on both the Betfred sports apps for smartphones and the website.

There are some other options for customer service, too. There is an email address that you can contact for less urgent issues, at There is also a phone number you can call, which is +44/1925285023. However, take note that the phone lines are open 8am-8pm GMT.

Customer Service Betfred
Available Languages: English
Telephone: +44 (0)1925 878269

Everything Is Above Board When It Comes to Betfred's Licences and Security


Betfred is licensed by the Gambling Commission (UKGC). The platform, betting, and all other gaming options on the site are bound to strict regulations and must provide site users with a secure website on which to bet. This is in the UK and Ireland; as this betting site is also available in the US, it is overseen by different groups in the states based on the region.

When you use your Betfred account, you can rest assured that your information and payment methods are protected, keeping your identity and cash safe. Our Betfred review found that the page has very robust firewalls and encryption software to prevent cyber-attacks.

Betfred is the sponsor of an array of sporting events, such as the England Rugby League, the Betfred Wheelchair Challenge Cup, and they are also a partner of football club Manchester United, as well as many more! You don’t get all those partnerships and sponsorships by being an unsafe platform.

Virginia (US) Lottery Board
UKGC - UK Gambling Commission
Nevada (US)
Colorado (US)
+ 6

Other Bonuses and Promotions Found in Our Betfred Sports Review


So, you’ve signed up to start playing on Betfred with the sign-up offer. Is that all the platform has to offer? While there is no loyalty or VIP program, there are a lot of promotions and bonuses on offer for most major sports, and they cover all events like Cheltenham, the Grand National, Six Nations, and all of the major football events.

One thing that we noted was that many of the promos that the site offered were aimed at both horse and dog racing. These bonuses included the Betfred Best Odds Guaranteed, which applied to placing a bet on horse or greyhound racing, allowing you to get the best odds when you place a bet.

For football fans, we found that the Pick Your Punt builder allows you to build your own football bets across most major leagues and matches – and you can even @Betfred on Twitter/X with the bet you want to make if you cannot find it to see if they can put it in place for you. There are also bonuses for winning accas or a refund if a leg of your acca lets you down.

A Very Straightforward Betting Site


We can’t help but feel that Betfred has one of the simplest layouts we have come across while also showcasing all the information you need to make bets. This makes the site ideal for people new to online betting and those on their fair share of websites.

The layout is pretty standard while also being attractive. On the left-hand side of the screen, all the sports are listed, and you can easily click between them. The middle of the screen shows in-play and upcoming matches or races with their odds, and those with eligibility for boosted odds or extra places are highlighted to make them easier to find. On the Android and iPhone apps and the site itself, the site didn’t glitch, and everything loaded quickly, which helped us look at what we wanted without causing technical problems.

We have seen many online sportsbook main pages that appear cluttered, appearing to list hundreds of upcoming games at once. This page allowed you to choose which sports and odds you saw, which would make it simple to navigate for anyone. So, its user-friendly design got a tick from us.

$105 On Fred
Payment Methods
E-Check, PayNearMe, Skrill, Astropay, and many more
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
Virginia (US) Lottery Board
VIP Promotions
VIP Club
Betting Markets
20 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
90% - 96%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting
Not Available

Betfred Sports Betting

Betting Markets Available at Betfred

Bet on American sports at Betfred
Bet on European sports and more

In the UK, Betfred is one of the more popular sportsbooks. So, we have to state here that with this fame, we were surprised to see there were only 21 sports that we could bet on. Of course, this site covers regional sports betting preferences well. You have your horse and dog racing betting covered, and with other popular sports like football and basketball, it is unlikely that you will get bored with what you have to play with.

The platform is also able to offer its users fast betting, which allows you to place bets on players (or dogs and horses) in a range of different sports while the game or race is taking place. Thanks to the sportsbook’s live streaming option, you can even bet on multiple players at once and switch between bets mid-game. All of this makes it one of the best betting sites online and helps newer players become comfortable with online bets and games.

Horse Racing
Horse Racing
Ice Hockey
Ice Hockey
+ 4

How Did Betfred Sports Odds Weigh Up?

If you prefer American odds, decimals or fractional odds, you can change how they are displayed on the page in your account setting. Even so, it’s fair to say that for those new to reading odds, the process of determining their potential value can be a bit confusing.

So, we compared Betfred odds on the app and the website when doing our review. As both offer updated odds in real-time, we felt that this already gave this bookmaker an edge. This platform is very big on horse racing and the odds reflect this. In the Maiden Hurdle GBB race, for example, there was a 103% total overround on the race. On sportsbook William Hill, the same race had a 107% overround, which is within competitive range, but still quite higher than Betfred.
Betfred also promotes ‘Best Odds Guaranteed’ on horse racing, provided it is UK or Irish, from 8am on the day of the race, making it a further ideal choice for horse racing fans.

Live Streaming and Live Betting at Betfred

At Betfred, the live betting platform offers immersive, HD-level live streaming and can provide users with audio commentary, which is ideal if you get easily distracted during matches or races. The sports that we found had the option to view via livestream were horse racing, football, tennis, basketball, badminton, ice hockey, volleyball and handball. You are also able to place live bets on all of the aforementioned sports, simply by tapping the ‘in play’ button on the left side menu to see which sports are in-play.

When we were conducting our Betfred review, we were able to test both the live betting option and live streaming without the distraction of flipping between channels, which makes it easier for you to focus on your live bets. Our Betfred test found that it is a feature you can access in both the UK and Ireland.

Betfred Deposits and Payouts Explained

It is important to have an idea of what the maximum bet limits are at Betfred, as well as what the maximum payouts are on the sportsbook.

SportMaximum Betting LimitMaximum Winning LimitsQuick Limits?
Football- UK League *No Upper Limit£1,000,000
Horse RacingNo Upper Limit£1,000,000
Dog RacingNo Upper Limit£250,000
GolfNo Upper Limit£500,000

*The maximum payout limit is £100,000 when betting on Scottish leagues. It is £50,000 for minor leagues and £10,000 for Australian leagues.
Compared to some other bookies, the maximum winning limits for these sports are lenient and compete well in the industry, especially considering that we’ve seen limits on these sports drop as low as $100,000. At the same time, note that Betfred does reserve the power to use quick limits to moderate betting. It should also be noted that, statistically, with no maximum betting limit, the odds are very much in favour of the bettor, as it means that the sportsbook could have higher losses, should the bettor win.

Final Thoughts on the Betfred Platform

When conducting our Betfred reviews, we could see clearly and quickly why this is a household name. You can bet on a moderate wide range of sports, including horse and dog racing. This site offers very favourable odds overrounds on horse races, with Best Odds Guaranteed to bettors on the day of the race, even when compared to other large sportsbooks.

The live betting option was fun and easy to use, especially with the audio commentary. We were surprised that the sportsbook does not have an upper bet limit on its sports; there is a cap on your winnings, but it’s a generous one at that. We can safely say that Betfred as a platform is worth the hype it gets!

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
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Is Betfred Worth the Hype? Of Course!

When you are new to the world of online betting, you will likely be looking for the best experience when it comes to online sports betting. Starting with a larger brand can be intimidating, but with Betfred, we believe there is nothing to worry about!

Our Betfred review found that the site offers the users a lot of sports to bet on equipped with modern features like live sports streaming. It has a solid section of payment methods and 24/7 customer service, as well as an intuitive layout and proper security measures, all rolled into one. Of course, the sign-up bonus of £30 in matched bets is great, but we have to say, we were somewhat disheartened to discover that this sportsbook didn’t offer any loyalty program. Despite that, Betfred is a well-known and trusted site in the UK and Ireland, so it is worth putting your trust in them when you want to make a bet.

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Play Now
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Betfred Review FAQs

🤝 Can this sportsbook be trusted?

We would say so! The platform has existed since 1967; over the years, the website and betting shops have continued to grow in popularity. As the UK Gambling Commission oversees it, it has to adhere to strict rules and regulations, meaning that, yes, it is a safe platform to bet on.

⭐️ Does Betfred have a VIP program?

Betfred does not have a VIP program. However, it offers competitive odds and a very friendly welcome bonus, so you aren’t losing out on the lack of a VIP program on this site.

✍️ Does Betfred payout quickly?

Our Betfred review found that, for most payouts and withdrawals, the only option that had the potential for a delay was the bank transfer. All the other payouts were fairly instantaneous, though they do advise it can take up to 48 hours.

💱 What currencies are available at Betfred?

The Betfred platform allows players to deposit and withdraw GBP and Euros.

💳 What is the minimum deposit you can make?

In both the UK and Ireland, the minimum deposit amount you can make is £5/ €5. This allows you to play on the platform without spending more than you can afford.

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Written by James Leeland