Online Betting / Bet365 Review

bet365 Review: Expert Analysis of How bet365 Compare to the Competition

Jim Knight
Senior Editor
Fact checked by: James Leeland
Last Updated on 04.05.2024

Since its launch in 2000, bet365 has established itself as an advanced betting site with a large user base. In this extensive bet365 review, we will look at the operator betting features that make it a top choice for bettors.

Here, we’ll delve into bet365’s services, scrutinising aspects ranging from security protocols to customer service and the depth of their sports betting options. While the bookmaker is highly recognised for its markets and odds on football (soccer) events, our goal is to validate its assertions and offers. Follow along in this analysis to ascertain whether bet365 genuinely meets expectations.

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Bet365 Pros and Cons
  • Offers Users a Diverse Selection of Betting
  • Responsive Website
  • Live Streaming and In-play Betting
  • Dedicated Mobile App
  • Restricted Access in Some Countries
Bet365 Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+
Visit Site
Bet Selection
Basketball, Cycling, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
Virginia (US) Lottery Board
Withdrawal Time
0 – 10 Days
Support Types
Live Chat, Phone, Email Support

Diving into bet365's Bonus Offer Delights

Bet365 main
Bet on your favourite sporting events at Bet365
Bet365 live betting
Bet365 live sports betting

The leading player in the online sports betting market, bet365 welcomes new customers with a sports betting bonus. This bet365 bonus is purposefully created to boost new users once they sign up and make their first deposit, giving them more opportunities to pursue their betting interests through commonly used incentives depending what region you are in. In the UK, Ireland, or Nigeria the bookie is offering a “bet-and-get” offer. For those located in New Zealand the offer is slightly different.

It’s great that bet365 offers a bonus across all regions, although it does vary. Check out the table below for the basic details:

Regional bet365 SportsbookWelcome Bonus
UKBet between £5 and £10 to get 300% in Bet Credits
IrelandBet between €5 and €10 to get 300% in Bet Credits
NigeriaBet ₦‎10 and get ₦30 in Bet Credits
NZFirst Deposit Match up to NZ$100 in Bet Credits
Sports Bonus
Free Bet
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Min. Deposit: $10
Cashable: No
Odd: -
Get Bonus
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Simple Sign-Up: A Quick Guide to Register on bet365


Our bet365 reviews found that signing up on bet365 is just a few clicks away. Follow these steps and you’ll have an account set up in no time:

  1. Visit the website. Click “Join” or “Sign Up.”
  2. Fill in your personal details.
  3. Create a username and password.
  4. Provide your address information.
  5. Set your preferences, such as currency.
  6. Choose your welcome bonus (if available).
  7. Verify your age and identity.
  8. Agree to the terms and conditions.
  9. Complete your registration.
  10. Log in and make a deposit.

Now, you can explore the available promotions and start betting! Remember that if you plan on taking advantage of the deposit match for new customers to double check the T&Cs on its requirements, such as the minimum deposit.

Market-Tailored Excellence: bet365's Diverse Products and Features


Our bet365 reviews also touch on the features available by region to give you an idea of the entire betting package. Whether you’re looking to investigate new customer bonuses, ongoing promotions, or special tools like Bet Builder and Fantasy Sports, our chart below is an excellent resource for understanding what’s available in each market.

Products and FeaturesUKIrelandNigeriaNZ
Welcome Offer
Existing Customer Promos
Live Streaming
Audio Commentaries
Bet Builder
Free to Play Prediction Games
Fantasy Sports
Cash Out
Mobile App

As you can see, bet365’s features are available in multiple regions which make it a good go-to bookie for many. The products on offer cover a nice range of options – live streaming and audio commentary are always nice touches, but are still not guaranteed across all sportsbooks, giving bet365 a bit of an edge.

Mobile Mastery: Navigating bet365's App and Mobile Site


Users may easily bet on sports while on the go with the bet365 mobile version. The app is readily available to many users due to its compatibility with iOS and Android devices. To download the app on your smartphone, iPhone, iPad or tablet, check the following:

  1. iOS: Launch the App Store, search for “bet365,” and download the application.
  2. Android:  Android users can download the bet365 mobile app directly from the bet365 website. This means changing the device’s settings to permit installation from unknown sources.

The design of the bet365 app and mobile site is straightforward. The mobile app allows users to choose from several sports offered by the platform from the top of the app, while the bottom part features a menu where users can switch between Sports, In-Play, Casino, and Open Bets.

Users can start selecting games to bet on when they launch the mobile app. Currently, opened tickets can also be viewed by selecting the ‘My Bets’ option at the bottom of the page. Our verdict is that the mobile app is more intuitive and faster than the web version. It also offers cashout, bet builder, and event scheduler features. Users may also get a better overall experience by using the app to watch live streaming of various sporting events – but you need a positive balance on your account to do this.

Bet365 live streaming
Bet365 live sports streaming
Bet365 bet builder
Build your own bets with Bet365

Safe Transactions: Exploring Payment Options with bet365


bet365’s payment options are a flexible road map for your exchange trip. The operator has everything from traditional payment methods like bank transfers to e-wallets. The minimum deposits and withdrawal limits are very reasonably low, although certain payments like Paypal and wire transfer raise the bar. Regarding speed, bet365 withdrawal time is good, between 1 hour and 3 days, depending on the selected payment method, while deposit times are mostly instant. For detailed information, please refer to the table below:

Payment MethodDeposit TimeMinimum Deposit LimitWithdrawal TimeMinimum Withdrawal LimitFees
Debit cardsInstant€5.001-2 Banking Days€5.00None
Credit cardsInstant€5.001-5 Banking Days€5.00None
Apple PayInstant€5.00Up to 24 hours€5.00None
Google PayInstant€5.00--None
PayPalInstant€30.00Up to 24 hours€15.00None
Click to payInstant€10.00--None
PaysafecardInstant€5.00Up to 24 hours€5.00None
Wire Transfer2-10 Banking Days€100.001-3 Banking Days€10.001 free transfer every 28 days or €6

If you want to pay exclusively in crypto, then another site would be better for you – but this is a good range of payment options from bet365.

bet365 Review: Exceptional Customer Support 24/7


In our bet365 review, bet365’s customer service emerges as a reliable companion, ready to guide users through their queries with finesse. The support team exhibited a commendable degree of helpfulness, offering clear and concise solutions to inquiries. The representatives were knowledgeable, addressing concerns with proficiency.

The bookie’s support channels exhibit varied operating hours, aligning with the international scope of the platform. While Live Chat and email support via the address typically operate 24/7, phone support will have specific hours, depending on your region, and you might be subject to a fee by calling.

In regards to responsiveness, we tried out a couple of their channels. Live Chat stands out for its instantaneous responses, providing a swift solution to queries, and email support, though less immediate, maintained a good response time too.

Customer Service Bet365
Available Languages: English, Spanish, German, French, Italian, Russian, Polish, Dutch, Swedish, Danish, Portuguese, Japanese, Romanian, Hungarian, Czech, Slovene, Greek
Telephone: 01782 684 654

Safeguarding Trust: bet365's License and Security Measures


It’s a sensible question to ask – is bet365 legit? When working on our bet365 reviews, we noted that the operator takes trust seriously and is backed by robust licences and a suite of security measures.

bet365 proudly brandishes the UKGC licence, a gold standard in online gambling, with Licence Number 39584. Furthermore, this website is certified by reputable groups such as eCOGRA, showing its dedication to fair play and responsible betting. One more way that bet365 shows how committed it is to player welfare is by working with trustworthy groups like GamCare.

Besides, the bookie provides its clients with various options to help them practise responsible gambling, which improves our bet365 ratings. Players can customise their gaming experience responsibly, ranging from deposit constraints to time-outs after playing for so long.

Virginia (US) Lottery Board
MGA - Malta Gaming Authority
UKGC - UK Gambling Commission
New Jersey (US)
+ 15

A Range of Promos and Rewards on Offer at bet365


Although bet365 has a Loyalty Club for poker players and a loyalty program for the casino, as yet there is no similar program for the sportsbook. Still, they do have other incentives on offer apart from their welcome offer. Bet365 currently has a 70% boost for both tennis and football accas, as well as bet boosts on selected choices in UK and Irish horse races. If you’re a football bettor, you can also take advantage of the two goals ahead early payout offer, so if your team is up by two goals, you can cash out your bet while they are winning the match. There’s even a tennis retirement guarantee promo that applies to select major tennis tournaments.

Sports promos such as these will vary by region, naturally, so it’s always best to check your local bet365 to see which offers are available to you when you sign up.

UX Excellence: Balancing Usability, Visual Appeal, and Feel


The bet365 website presents a tasteful fusion of design and usability and is one of the reasons we mark it as one of the best online betting sites. The well-chosen black and green scheme creates a visually pleasant atmosphere without sacrificing readability. The homepage features the top offers from bet365, which players can quickly catch a glimpse of while browsing through the site. The sidebar also lists the full sport types available on the bet365 platform, allowing users to choose their favourite sports easily.

bet365 don’t merely showcase; they perform. The pages load swiftly, contributing to a seamless browsing experience. This efficiency becomes significantly pronounced when exploring live events, where speed is paramount. Additionally, the top menu bar allows users to switch easily between Sports, Fantasy, Casino and other gaming categories offered by the platform. A search bar proves its mettle, allowing users to swiftly pinpoint specific events or leagues. This feature improves the overall betting experience, especially for those seeking rapid access to their preferred markets.

The well-organised bet slip makes placing a wager an easy affair. Your bets will be registered quickly, and the cashier interface speeds up financial transactions and applies to deposits and withdrawals. All in all, expect comfortable betting at bet365.

First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Payment Methods
Mobile Accessibility
Android, iOS (Apple)
Customer Support
Live Chat, Email, Phone
Security & Licencing
Virginia (US) Lottery Board
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
23 Sport Types: Basketball, Cycling, Darts, Football, and many more
Odds Level
90% - 98%
Special Functions
Tax-Free Promotions, Cash Out, Partial Cash Out, Live Streams
Live Betting

Bet365 Sports Betting

Multiple Betting Markets for Every Bettor

Bet365 horsebetting
Bet on horses and other sports at Bet365
Bet365 esports
Bet on esports from home

There’s more to bet365 than merely slinging all sports against the wall and hoping for the best. There are 40 different sports to choose from, with an average of more than 100 betting options for that exciting Premier League match or suspenseful Grand Slam final. You can customise your bets like a custom suit with bet365’s unparalleled market depth, regardless of your preference for tennis or soccer.

Furthermore, they are not confined to the traditional sports bar. By foraying into eSports and Specials, bet365 remains close to the pulse of what bettors are craving. Would you want to try your virtual prowess or place a wager on the outcome of the upcoming election? The bookmaker offers a special place just for them, along with an entire area devoted to virtual sports and ridiculous wagers on the colour of the Queen’s stockings.

The platform focuses on providing more than 150 pre-match alternatives on all the classics to satisfy bettors from more than 150 nations. bet365, therefore, has a seat at the table ready for you, regardless of where you’re from or what your game of choice is when it comes to betting.

Horse Racing
Horse Racing
+ 5

Exploring bet365 Odds

The odds at any sports bookmaker is an important topic, and the fact is that not all sites bring competitive value. This platform has committed to preserving competitiveness by providing favourable conditions without sacrificing the typical consumer experience. For example, in the UEFA Champions League match between West Bromwich and Coventry, bet365 presents odds of 2.10 for West Bromwich to win, 3.40 for a draw and 3.6 for Coventry to end up with the victory. The house margin calculated for this scenario is 4.81%. In comparison, Unibet’s odds were offered at 2.2, 3.30, and 3.45, coming out with an overround of 6.46%.

This shows that bet365 is capable of offering more competitive odds than other big name brands. A well-balanced margin like this is an indicator of their commitment to fairness, maintaining a competitive edge while putting customer enjoyment first.

On another note, Oddbet365 odds  are available in the expected formats like American, fractional, and decimal to satisfy customers’ tastes.

Real-Time Betting and Streaming Features at bet365

bet365 stands out for its dynamic live betting option that offers users the possibility to immerse themselves in the match. Odds and statistics are constantly updated, allowing players to place bets based on the latest in-game events. This tool is intended to be simple, so it will be easy to access even if you are a newbie.

Plus, if you like watching the game live, their excellent streaming service has you covered. With bet365 you can react to the match as it happens. This feature is available in all countries, ensuring a widespread availability that is appealing to a global audience.

The best thing about bet365 is that these options are not only available for the big leagues. This bookie also covers events from not-so-popular competitions, meaning you can follow and bet on smaller league teams with the same intensity and tools as you would for the big games.

Understanding bet365 Betting Limits

By enabling wagering and payout limits on well-liked sports, bet365 serves many customers, from high rollers who like high maximum payouts at bettings sites to casual players the option to tailor their bets to suit their preferences and risk tolerance.

SportMinimum BetMaximum BetMax Win Limit
American Football$10$25,000$1,000,000

We found that bet365’s winning amounts are quite generous compared to some competitors in the industry, for example, 20Bet offers $150,000 as a maximum win on any of their single bet sports, and GG.Bet offers $50,000 as a maximum win on many of their sports, limits set around $1,000,000-$2,000,000 is certainly a higher bar.

bet365: The Go-To Platform for Betting Enthusiasts

bet365 is a reputable online betting site due to its high standards and long-time presence in the industry. To conclude this bet365 sportsbook review, we decided to highlight what makes this betting site the favourite among users. A part of a wide variety of betting options and promotions, the platform is recognised for its multiple markets, appealing odds, and live-streaming features.

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Play Now
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Final Verdict: Is bet365 Worth It?

There is no doubt that bet365 is a highly trusted platform with rigorous security measures to protect its users. The range of markets and comprehensive betting options make it an ideal choice for sports enthusiasts. It also boasts speedy and efficient withdrawal processes that help keep bettors in control of their bankroll.

The operator provides an excellent betting experience on every device, even offering a bettors dedicated app for both Android and iOS, and with a ready customer service team, bettors can resolve any of their betting doubts. Finally with a loyalty club and more sports promos on major sports, bettors also have everything they need for longer term entertainment. Overall our bet365 review confirms that it is a fantastic platform that caters to its diverse clientele.

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Play Now
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

bet365 Reviews FAQ

💸 What betting options does bet365 offer?

bet365 offers over 100 betting options on major events, including sports, eSports, and special markets like virtual sports and unique prop bets.

💡 Is bet365's website better than other bookies?

bet365’s website is notable for its elegant blend of functionality and style, providing users with a user-friendly navigation experience.

🔍 What distinguishes bet365 from other betting sites?

bet365 stands out for its wide betting options, live streaming services, bonuses and promotions, and user-friendly layout.

📱 Does bet365 have a mobile app?

Yes, bet365 offers a mobile app for both iOS and Android users, featuring live streaming, cashout, and bet builder among its key features.

🚀 How quick are deposits and withdrawals at bet365?

Deposits are processed instantly. Withdrawals can be completed from between 1 hour to 3 days, depending on your withdrawal method.

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