Welcome! I’m James and I’d consider myself a sports betting fanatic who likes a little spin on the roulette wheel, too.

I’ve spent a number of years working in some capacity across the sporting world – whether that be coaching, playing, or writing – and have loved every minute. After leaving school, I opted to become a personal trainer and football coach where I managed to meet and train Team GB athletes, England women’s youth players, Premier league academies, and a whole host of interesting characters along the way.

Alongside a fairly sports-dominated working life, I have also competed in various bodybuilding shows and CrossFit competitions, have played soccer at the academy level and spent time inside the cage/ring. Over this time, it’s become clear that American football, rugby, boxing, and soccer are where my knowledge and passion align.

I studied Business at Nottingham Trent University during which time I had a part-time job doing in-play commentaries for various betting websites. I didn’t know it then but this was my first real exposure to the world of online betting and how things worked beyond the high street and marketing you see from various brands.